Brightshoal and a website chatbot.
A website chatbot is a tool you set up for your website, and what it does beyond answering depends on the tool you choose. Brightshoal is a set of agents on your website chat, phone line and WhatsApp, briefed and set up with you, that take each conversation through to a lead for your team.
A website chatbot
- Where it worksYour website; some tools add other channels.
- Who sets it upYou, in the tool you choose.
- From a chat to a leadDepends on the tool and how you set it up.
- A person, pleaseDepends on the tool.
- OutboundUsually a separate tool or team.
With Brightshoal
- Where it worksWebsite chat, your phone line and WhatsApp, with one set of answers for chat and WhatsApp.
- Who sets it upWe brief your agents with your pages, documents and questions, and you test them before they go live.
- From a chat to a leadIt asks your questions, takes a name and a phone number or email, and sends the lead to the CRM or system you connect.
- A person, pleaseYour team presses Take over, calls transfer to a person, and outside your hours it takes a callback request.
- OutboundRun with you by our team, by email, LinkedIn, WhatsApp and phone.
What changes. Row by row.
| A website chatbot | Brightshoal | |
|---|---|---|
| Where it works | Your website; some tools add other channels. | Website chat, your phone line and WhatsApp, with one set of answers for chat and WhatsApp. |
| Who sets it up | You, in the tool you choose. | We brief your agents with your pages, documents and questions, and you test them before they go live. |
| From a chat to a lead | Depends on the tool and how you set it up. | It asks your questions, takes a name and a phone number or email, and sends the lead to the CRM or system you connect. |
| A person, please | Depends on the tool. | Your team presses Take over, calls transfer to a person, and outside your hours it takes a callback request. |
| Outbound | Usually a separate tool or team. | Run with you by our team, by email, LinkedIn, WhatsApp and phone. |
The words in our column, defined: take over, callback request, lead, transcript.
When a website chatbot is the better choice.
If you only need answers to common questions on your website, you are happy to set the tool up yourself, and calls, WhatsApp and outbound are handled elsewhere, a website chatbot may be all you need.
What you keep.
Your team stays in charge: anyone who handles chats can take over, and every conversation is saved with its transcript.
Other comparisons. Fair to each, with no names.
- A new hire and BrightshoalPeople bring judgement. Agents cover the hours and the volume around them.See the comparison
- A lead generation agency and BrightshoalOutbound run for you, or outbound run with you plus every reply and inbound enquiry answered.See the comparison
- Your own set of tools and BrightshoalSeparate tools for data, cleaning, outreach and chat, or one stack run with you.See the comparison
- All comparisonsFour ways of handling leads, and four named products, side by side.All comparisons