Brightshoal and doing it yourself with tools.
You can build a lead stack from separate tools for data, cleaning, outreach and chat. Brightshoal is one stack, with our team running outbound with you and agents answering inbound on your own channels.
Your own set of tools
- Data and listsA data tool, set up by you.
- OutreachAn outreach tool, written and sent by you.
- InboundA chat tool on your website.
- Between the toolsConnected by you.
- Who runs itYour team.
With Brightshoal
- Data and listsThe Prospector finds the companies and the people in them, and the Checker cleans the list. Run with you by our team.
- OutreachThe Messenger reaches out by email, LinkedIn, WhatsApp and phone, run with you by our team.
- InboundWebsite chat, phone and WhatsApp answered by the Front desk and the Qualifier.
- Between the toolsOne stack: the lead moves from agent to agent and on to the CRM or system you connect.
- Who runs itOur team runs outbound with you; the agents answer inbound for you, and your team takes over when they choose.
What changes. Row by row.
| Your own set of tools | Brightshoal | |
|---|---|---|
| Data and lists | A data tool, set up by you. | The Prospector finds the companies and the people in them, and the Checker cleans the list. Run with you by our team. |
| Outreach | An outreach tool, written and sent by you. | The Messenger reaches out by email, LinkedIn, WhatsApp and phone, run with you by our team. |
| Inbound | A chat tool on your website. | Website chat, phone and WhatsApp answered by the Front desk and the Qualifier. |
| Between the tools | Connected by you. | One stack: the lead moves from agent to agent and on to the CRM or system you connect. |
| Who runs it | Your team. | Our team runs outbound with you; the agents answer inbound for you, and your team takes over when they choose. |
The words in our column, defined: take over, callback request, lead, transcript.
When your own set of tools is the better choice.
If you have the people and the time to run each tool, and you want every setting in your own hands, your own set of tools can work well.
What you keep.
Your CRM stays your system of record: leads go to the CRM or system you connect.
Other comparisons. Fair to each, with no names.
- A website chatbot and BrightshoalA chat tool you set up and run on your website, or agents across your channels, set up with you.See the comparison
- A new hire and BrightshoalPeople bring judgement. Agents cover the hours and the volume around them.See the comparison
- A lead generation agency and BrightshoalOutbound run for you, or outbound run with you plus every reply and inbound enquiry answered.See the comparison
- All comparisonsFour ways of handling leads, and four named products, side by side.All comparisons