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Brightshoal and a lead generation agency.

An agency runs outbound for you. We run outbound with you too, and the same stack answers the replies and your inbound enquiries on your own channels, all in your console.

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A lead generation agency

  • OutboundRun for you.
  • RepliesDepends on the agency.
  • InboundUsually separate.
  • What you seeWhat the agency shares with you.

With Brightshoal

  • OutboundRun with you by our team: your ideal customer profile, the list, cleaning and outreach by email, LinkedIn, WhatsApp and phone.
  • RepliesReplies from people who are interested come back flagged, with the reason they are interested.
  • InboundWebsite chat, phone and WhatsApp answered by the Front desk.
  • What you seeYour campaigns and their replies, and your conversations, in your console.

What changes. Row by row.

A lead generation agencyBrightshoal
OutboundRun for you.Run with you by our team: your ideal customer profile, the list, cleaning and outreach by email, LinkedIn, WhatsApp and phone.
RepliesDepends on the agency.Replies from people who are interested come back flagged, with the reason they are interested.
InboundUsually separate.Website chat, phone and WhatsApp answered by the Front desk.
What you seeWhat the agency shares with you.Your campaigns and their replies, and your conversations, in your console.

The words in our column, defined: take over, callback request, lead, transcript.

When a lead generation agency is the better choice.

If you only want outbound and would rather not change how you handle replies and inbound enquiries, an agency may suit you.

What you keep.

You keep control: our staff send, start and stop campaigns with you, and your team can take over chats and receive transferred calls.

Other comparisons. Fair to each, with no names.