Eight AI agents for travel, education, events, B2B and more. Our team runs your outbound with them, and they answer every enquiry on your website, phone and WhatsApp, day and night.
Scout. Agrees your ideal customer profile with you: who you should sell to.
One enquiry, start to finish.
Example travel conversation on website chat, with fictional details. Visitor: Hi, do you have business class fares to Singapore in March? Nora: We do. Will you fly from London, and how many of you are travelling? Visitor: From London, two of us, back after ten days. Nora: Lovely. What name and number should an advisor use to send you fares? Visitor: Hannah Cole, 07700 900123 Nora: Thank you, Hannah. An advisor will call you with options today. What Nora captured: Route, London to Singapore; Dates, March, ten days; Travellers, 2 adults, return; Name, Hannah Cole; Phone, +44 7700 900123. Summary, with conversation analysis on: Return business class for two, London to Singapore in March for ten days. Wants fares by phone today. Then: Sent to your CRM.
NoraHandover, travel example
Front desk
Qualifier
Handover
Hi, do you have business class fares to Singapore in March?
We do. Will you fly from London, and how many of you are travelling?
From London, two of us, back after ten days.
Lovely. What name and number should an advisor use to send you fares?
Hannah Cole, 07700 900123
Thank you, Hannah. An advisor will call you with options today.
What Nora captured
Route
London to Singapore
Dates
March, ten days
Travellers
2 adults, return
Name
Hannah Cole
Phone
+44 7700 900123
Summary, with conversation analysis on
Return business class for two, London to Singapore in March for ten days. Wants fares by phone today.
Already at work. Real numbers from live agents, names withheld.
leads in 30 days. Every dot is one of them.
247
website chats
331
median first reply
3.8 s
interested replies from outbound
65
A premium travel agency in the UK and India, website chat, last 30 days. Outbound figures are all-time, from campaigns our team runs with a climate-tech company.
One lead, all the way through. Eight agents, each with one job.
Scout. Agree who you sell to.Run with you by our team.
ExampleIdeal customer profile
Industry
Logistics and freight
Company size
50 to 500 staff
Region
UK and Ireland
Who to reach
Heads of operations and fleet
Prospector. Find the companies and the people in them.Run with you by our team.
ExampleCompanies, and the people in them
Northgate FreightOwen Price, Head of Operations
Pennine HaulageMia Clarke, Fleet Manager
Harbour LogisticsRavi Shah, Operations Director
Westway CouriersLeah Grant, Head of Procurement
Checker. Clean the list before anyone is contacted.Run with you by our team.
ExampleThe list, cleaned
Northgate FreightVerified
Pennine HaulageVerified
Harbour LogisticsAddress bounced, removed
Westway CouriersDuplicate, merged
Messenger. Reach out by email, LinkedIn, WhatsApp and phone.Run with you by our team.
ExampleA first message
EmailLinkedInWhatsAppPhone
To Owen Price, Northgate Freight
Hi Owen, I saw Northgate is opening new depots this year. We help freight teams fill new routes. Open to a short call next week?
Front desk. Answer on your website, phone and WhatsApp.
ExampleWebsite chat
Hi, do you have business class fares to Singapore in March?
We do. Will you fly from London, and how many of you are travelling?
From London, two of us, back after ten days.
Qualifier. Ask your questions, take their details.
ExampleWhat it captured
Route
London to Singapore
Dates
March, ten days
Travellers
2 adults, return
Name
Hannah Cole
Phone
+44 7700 900123
Handover. Hand it to your team, and to your CRM.
ExampleSent to your CRM
Hannah Cole
London to Singapore, March, 2 adults
+44 7700 900123
Sam from your team took over the chat
Night shift. And after hours, keep going.
ExampleWebsite chat, 23:41
Can someone call me about a group trip tomorrow?
Of course. What time suits you? I will pass it to the team.
Callback requested for 09:30
Outbound, run with you.
Four agents work your outbound with our team, and every interested reply comes back to you with the reason it counts. You see your campaigns and their replies in your console.
ScoutAgrees your ideal customer profile with you: who you should sell to.
ProspectorFinds the companies and the people in them worth talking to.
CheckerCleans every prospect list before anyone is contacted.
MessengerReaches out by email, LinkedIn, WhatsApp and phone.
Example campaign, Logistics firms, UK, run with you by our team. Recent activity: Owen Price is interested, Owen Price replied, Dana Kerr replied, Ella Moore was emailed, Sara Lind was emailed, Tomás Ruiz replied, Ana Patel is interested. An interested reply from Owen Price, Head of Operations at Northgate Freight: "Thanks for getting in touch. We run 12 depots across the Midlands. Could you send pricing and set up a call next week?" Why they are interested: Asked for pricing for 12 depots and a call next week. The people and companies are fictional.
Logistics firms, UKExample campaign, reaching out, run with you by our team
Owen Price is interested
Owen Price replied
Dana Kerr replied
Ella Moore was emailed
Sara Lind was emailed
Owen Price Head of Operations, Northgate Freight
Thanks for getting in touch. We run 12 depots across the Midlands. Could you send pricing and set up a call next week?
Why they are interested. Asked for pricing for 12 depots and a call next week.
The night shift never clocks off. At 23:41 it still answers.
Example website chat at 23:41: a visitor asks for a call about a group booking. The night shift answers, takes their name and number, and adds a callback request for around 9:30 the next morning.
Night shiftExample website chat, 23:41
Can someone call me about a group booking tomorrow?
Our team is offline until 9:00. Would you like them to call you in the morning?
Yes please, around 9:30. It is for twelve people.
Of course. Which name and number should they call?
Raj Mehta, 07700 900456
Thanks, Raj. I have asked the team to call you around 9:30, once they are in.
Added to Callbacks asked for Raj Mehta, tomorrow around 9:30
Live in three steps.
1
Tell us about your business
We brief your agents with your pages, documents and the questions you ask, the way you would brief a new starter.
2
Try them yourself
Test chats and test calls show you exactly how they answer, before anything goes live.
3
Go live
On your website, WhatsApp and phone line. Outbound campaigns are run with you by our team.
Your website chat, your phone line and WhatsApp. Website chat and WhatsApp share the same knowledge and questions; the phone agent has its own voice and call settings.
Do you find leads too?
Yes, with outbound our team runs with you. We agree your ideal customer profile, find the companies and the people in them, clean the list, and reach out by email, LinkedIn, WhatsApp and phone. Replies from people who are interested come back to you flagged, with the reason. You see your campaigns and their replies in your console.
Will it make things up?
It answers from the knowledge and instructions you give it, and you decide what it says when it does not know, such as offering a callback or a person. Every conversation is saved, so you can check what it said.
Can my team jump in?
Yes. With live handoff switched on, anyone on your team who handles chats can press Take over, reply as themselves, and hand the chat back when they are done. On calls, the agent can transfer the caller to a person.
What happens at night?
It keeps answering. Your team takes over only in the hours you set, so when someone asks for a person outside them, it takes a callback request with the time they would like and adds it to your callback list.
Does it tell people it is an AI?
On your website, yes by default: a short note under the chat says answers come from AI and can be wrong. On calls you set the greeting, so you decide how it introduces itself. In inbound WhatsApp conversations the customer writes first, and how the agent introduces itself follows the instructions you give it.
Where do the leads go?
To the CRM or system you connect. A lead is sent once the agent has a way to reach the customer, a phone number or email. If you prefer, it can wait until every detail you mark as required is in.
How is it priced?
It depends on your channels and volume. Request a demo or email hello@brightshoal.si and we will scope it with you.
Who can see our conversations?
Your team, with access set by role: Owner, Admin, Member or Viewer, and changes are kept in an audit log. Every chat is saved with its transcript, and calls can be recorded. Our own support staff can also open your workspace when they help you.