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Scout. Who you should sell to.

Before any outbound starts, the Scout agrees your ideal customer profile with you: the companies, and the people in them, who should hear from you.

Run with you by our team.

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ExampleWhat you tell us

  • What you sell, and who has bought it from you before.
  • The markets and regions you want to grow in.
  • Who you would rather we left out.

ExampleYour ideal customer profile

Companies
Freight and logistics firms in the UK
Size
50 to 500 staff
The people
Heads of Operations, Fleet Managers
Leave out
Your current customers

On to the Prospector

The Scout at work. A conversation with you, then a profile.

What goes in

  • What you sell, and who has bought it from you before.
  • The markets and regions you want to grow in.
  • Who you would rather we left out.

What comes out

  • Your ideal customer profile: the kinds of companies, and the people in them, who should hear from you.
  • The brief the Prospector searches against.
ExampleIdeal customer profile: Logistics firms, UK
Companies
Freight and logistics firms in the UK
Size
50 to 500 staff
The people
Heads of Operations, Fleet Managers
Leave out
Your current customers
Agreed
With you, before outreach starts

You decide

  • You agree the profile with us before any outreach starts.
  • Who is out of bounds, so our team leaves them out.

Where it stops

The Scout contacts no one. The profile goes to the Prospector, and outreach starts only once the Checker has cleaned the list.

Next in the stack. Meet the Prospector, or the whole team.