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What your missed enquiries could be worth.

Put in your own numbers: how many enquiries you get, how many go without a quick reply, and what a sale is worth. It works out the rest. Every number is yours.

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What you tell it

  • Enquiries a monthChats, calls and messages
  • Outside your hoursThe share that arrives then
  • No reply or a slow oneThe share today
  • Your ratesLeads, close rate, value of a sale

What it works out

  1. 1Enquiries without a quick replyA range, from how your two shares overlap.
  2. 2The leads among themAt the share you said become a lead.
  3. 3What they could be worthAt your close rate and your value of a sale.

Your numbers, your answer. Change any of them and the result follows.

Chats, calls and messages together.
Evenings, nights and weekends.
%
Of all enquiries, missed or answered late.
%
They leave a name and a way to reach them.
%
What one sale is worth to you.
£
Your close rate today.
%

Each month, from your numbers

105 to 180 enquiries go without a quick reply. The high end is drawn above, one agent for each enquiry.

Leads among them
42 to 72
Sales, at your close rate
8.4 to 14.4
What they could be worth
£12,600 to £21,600

Every number here is yours. We add nothing on top, and this is not a forecast of what Brightshoal will achieve for you.

The calculator needs JavaScript. You can work it out by hand: take your enquiries a month, and the share that get no reply or a slow one. That many, times the share that become a lead, times your close rate, times the average value of a sale, is what they could be worth.

The sum, in full. Three steps, nothing hidden.

  • Without a quick reply

    At the low end, the enquiries that arrive outside your hours are among the ones that get no reply or a slow one. At the high end, they come on top of them. Your real number sits somewhere between.

  • The leads among them

    Those enquiries, times the share of answered enquiries that become a lead for you today.

  • What they could be worth

    Those leads, times your close rate, times the average value of a sale. Nothing is added for faster replies.

Then see who answers them. Day and night, on your own channels.