How we run outbound.
Our team runs the campaign with you, from the profile to the replies. You read the brief we write to, and see every person and every reply in your console.
How a campaign runs
- 1Agree who you sell toYour ideal customer profile, agreed on a kick-off.
- 2Find themThe companies that fit, and the people in them.
- 3Clean the listBefore anyone is contacted.
- 4Write and reach outTo written briefs, on the channels agreed with you.
What you see in your console
- The briefWho we write to, what we say, how we send
- Every person contactedTheir stage and the email thread
- Interested repliesFlagged, with the reply that made them interested
- ProgressContacted, replies and interested, per campaign
Four stages, one agent each. Our team runs every one of them with you.
1. Scout
Agree who you sell to
- A kick-off with our teamWe agree your ideal customer profile with you: the companies, and the people in them, who should hear from you.
- Who we write toTheir roles, where they are and the size of company, with what makes a good fit and what rules one out.
- What we sayYour offer, the problem it solves, the page we point people to, and companies like the ones you want.
- Written down as the briefThe profile becomes the campaign brief, and the brief is in your console.
2. Prospector
Find them
- Companies and peopleWe find the companies that fit the brief and the people in them worth talking to.
- Who each person isEach one comes with their role and their company, so you can see why they are on the list.
3. Checker
Clean the list
- Before anyone is contactedEvery list is cleaned first. People who do not fit, or cannot be reached, are taken off.
- Found, and still being checkedYour console shows how many people the profile found and how many are still being checked.
4. Messenger
Write and reach out
- Written to a briefThe first email, the follow-ups and the replies each follow a written brief, in the campaign’s language. You can read all three in your console.
- How we sendThe days we send, the hours and time zone, how many emails each person gets and the days between them.
- ChannelsEmail, LinkedIn, WhatsApp and phone. Which ones a campaign uses is agreed with you.
- Where we send fromThe addresses and domains we send from are agreed with you before launch.
When people reply. The ones that count come back flagged, with the reason.
Interested, with the reason
When someone is interested, they are flagged, with the reply that made them interested, word for word.
Every reply, in its thread
Each person shows where they are: contacted, replied, interested, not interested, out of office or unsubscribed. You can open the email thread.
Opt-outs respected
When someone asks not to be contacted again, they are marked unsubscribed and replying to them is switched off.
Started and stopped by us
Our staff start and stop your campaigns. A stopped campaign shows why in your console.
Your console. The campaign as we run it, nothing hidden.
The brief
Who we write to, what we say, how we send and how we write.
The numbers
People contacted, replies, reply rate and interested replies, with automatic answers such as out of office counted apart.
Every person
Their role, company and stage, and the email thread.
Agreed with you before launch. We settle these on the demo and the kick-off.
Approving messages
Whether you see and approve the briefs or the first emails before anything is sent.
Sending addresses and domains
Which addresses we send from, and whose domains they are.
Who to leave out
Your customers, partners and anyone else who should never hear from us.
How replies are answered
By our team or answered automatically, and how quickly. Your console says which.