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Brightshoal vs 11x.

11x sells two AI agents to mid-market and enterprise revenue teams: Alice for outbound and Julian for inbound calls and chat, on annual contracts. Brightshoal answers your website chat, phone line and WhatsApp, and our team runs your outbound with you.

Facts about 11x as of October 2026, from its public pages.

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11x

  • Who it is forMid-market and enterprise revenue teams, with sales reps and calendars to book into.
  • Who sets it upYour admins: numbers, lead sources, scoring, call flows and routing. Onboarding takes 2 to 4 weeks by plan; a managed option exists.
  • InboundJulian answers calls, chat, texts and WhatsApp, scores each lead and books meetings on your reps’ calendars.
  • A person, pleaseLive transfer of a call to a rep, with the context. Taking over a chat is not described in its docs.
  • OutboundAlice: its own contact database, buying signals, managed mailboxes, email and social.
  • PricingPublished, billed annually: Julian chat from $2,417 a month, Alice from $3,750 a month.

With Brightshoal

  • Who it is forBusinesses that want every enquiry answered, and outbound run with them by our team.
  • Who sets it upWe brief your agents with your pages, documents and questions. Our team runs outbound with you.
  • InboundThe Front desk answers, the Qualifier asks your questions, and the lead goes to the CRM or system you connect.
  • A person, pleaseYour team presses Take over in the chat and hands it back; calls transfer to a person; out of hours on chat, callback requests.
  • OutboundRun with you by our team, by email, LinkedIn, WhatsApp and phone. Interested replies come back flagged, with the reason.
  • PricingScoped with you on the demo, for your channels and volume.

What changes. Row by row.

11xAs of October 2026Brightshoal
Who it is forMid-market and enterprise revenue teams, with sales reps and calendars to book into.Businesses that want every enquiry answered, and outbound run with them by our team.
Who sets it upYour admins: numbers, lead sources, scoring, call flows and routing. Onboarding takes 2 to 4 weeks by plan; a managed option exists.We brief your agents with your pages, documents and questions. Our team runs outbound with you.
InboundJulian answers calls, chat, texts and WhatsApp, scores each lead and books meetings on your reps’ calendars.The Front desk answers, the Qualifier asks your questions, and the lead goes to the CRM or system you connect.
A person, pleaseLive transfer of a call to a rep, with the context. Taking over a chat is not described in its docs.Your team presses Take over in the chat and hands it back; calls transfer to a person; out of hours on chat, callback requests.
OutboundAlice: its own contact database, buying signals, managed mailboxes, email and social.Run with you by our team, by email, LinkedIn, WhatsApp and phone. Interested replies come back flagged, with the reason.
PricingPublished, billed annually: Julian chat from $2,417 a month, Alice from $3,750 a month.Scoped with you on the demo, for your channels and volume.

Facts about 11x come from its public pages, read in October 2026. Prices and features change, so check them before you decide: docs.11x.ai, Julian pricing, Alice pricing.

The words in our column, defined: take over, callback request, lead, transcript.

When 11x is the better choice.

If you have a sales team that books meetings into reps’ calendars, and admins to configure scoring and routing, 11x is likely the better fit.

  • Your reps want meetings booked straight into their calendars.
  • You need routing rules: account owner, territory, deal size or round robin.
  • You want lead scores and call outcomes written into Salesforce or HubSpot fields.
  • You want its own contact database and buying signals to start outbound from.

What you keep.

With us, our team runs outbound with you, and your own team can take over any chat.

Other comparisons. Every fact about them dated.